La Maison du Whisky (the French specialist in whiskeys, rum and spirits since 1956), considering reviewing the visuals of his bags distributed in the shop, came to me in a concern to move away slightly from the high-end image of whiskey to move towards something more human, more relationship with the world of micro-distillery, craftsmanship, noble materials...

So I responded to this problematic with 3 different sets mixing lettering and illustration with a warm and playful "hand-held" aspect, applied on a sober and black surface to preserve the premium appearance. We started on a well marked universe for each bag, the first being distributed with the whiskey, the second with the rum, the last one with the spirits.