ByNative, present on 24 destinations, puts in contact of Internet users with local agencies by generating requests for estimate since 2012. But as the agencies have no link between them, it was therefore not possible to cross-sell.

For this, a platform was created in July 2017, allowing to group all destinations by communicating under a single brand and to use the entire database.

With this launch, new requirements for cutting-edge newsletters and new templates have naturally emerged, with marketing newsletters campaigns to offer programs on current themes, as well as the creation of automated emailings, the heart of the need being a first emailing sent to all the base explaining the concept of bynativ.

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